Case Study: YardB
YardB is an independent film and animation studio for organisations with big things to communicate.
Client: YardB
Sector: Film and animation production
Consultant: Laura Slack, Planet and Purpose - B Corp certification consultant
Service: B Corp Complete, end to end B Corp support
Outcome: Certified B Corp in January 2026. Now a returning client on the Flourish programme, working towards recertification.
The Client
Yard B is an independent film and animation studio for organisations with big things to communicate. Led by founder and director Lewis Darby, the studio produces people-led brand films, animated explainers and ongoing content for its clients.
Yard B was already working hard to run a more sustainable business. What it lacked was a single framework that brought those efforts together and showed them clearly to its team and its clients.
The Challenge
How does a small creative studio achieve B Corp certification without the time or in-house expertise to manage it?
Yard B knew it wanted to certify, but the B Impact Assessment is a detailed, evidence-based process, and the framework is technical. Yard B's sustainability efforts were real but scattered and ad hoc. The studio needed to:
consolidate its existing actions in one place
identify the gaps where it could improve
demonstrate its commitment to its team, clients and stakeholders
do all of this without pulling the team away from client work
My Approach
Under B Corp Complete, I supported Yard B from the start of the process through to certification. In practice, that meant:
Making the framework understandable. Explaining the often technical language and requirements of the B Impact Assessment in plain terms, so the team knew what was being asked and why.
Identifying where work was needed. Mapping Yard B's existing practices against the framework to show what was already in place and where the gaps were.
Formalising existing efforts. Turning scattered, informal sustainability actions into documented, evidenced practice.
Guiding the process to certification. Managing the steps from the B Impact Assessment through to verification with B Lab, so Yard B could keep its focus on running the studio.
The Outcome
Yard B became a certified B Corp in January 2026, approximately 10 months after beginning the process.
The certification process delivered more than the certificate:
A formalised approach. Sustainability efforts that had been scattered and ad hoc became a structured, documented part of how the business runs.
Clear priorities. The framework showed Yard B where to focus its improvement efforts.
Clarity on who to work with. Because Yard B's work is advertising and communications, being clear about the clients and projects it takes on is an important part of its integrity as a business. The process helped the team define this.
Yard B has since returned to Planet and Purpose to join the Flourish programme, and we are now working towards its recertification.
✦ “"Working with Planet & Purpose has been one of the best decisions we've ever made as a business. I knew we needed support in our journey for certification, but I didn't know what that might look like. From the first conversation it was clear we had an ally in helping us understand the process, know where work needed to be done and explain the often technical nature of the framework. Laura supported us so well from start to finish, with the end result being B Corp certification for our business. So, as well as being a great experience, it delivered results, and you can't ask for much more than that."”✦
— LEWIS DARBY, FOUNDER AND DIRECTOR, YARDB
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